Summary
Dynamic, award-winning Executive Producer and Senior Producer in with over 10 years of expertise in curating high-quality experiences, fostering creative partnerships and driving innovative campaigns across entertainment and marketing industries. Adept at sourcing expert talent, managing cross-functional teams, guiding creative output and delivering integrated, trend-forward multi-channel content. Proven track record of executing large-scale, fast moving projects from concept to launch, while maintaining excellence in quality and stakeholder satisfaction.
Skills
Creative Leadership
Budgeting & Complex Production Planning
Internal/External Stakeholder Collaboration & Relationship management
Cross-functional team management & guidance
Broadcast, Digital, Social, Experiential, Immersive XR, Stills, Animation & visual FX, 2D, 3D Animation
Celebrity driven campaigns
AI productivity & creative tools: Midjourney, Copilot, Chat GPT, Gemini, Claude, Microsoft 365 (Word, PowerPoint, Teams), Adobe Creative Cloud + GenStudio
Experience
Senior Producer (Freelance) Various Advertising Agencies Jan 2021 – Present
72andSunny , Los Angeles, CA | Clients: Indeed, Capital One, Environmental Defense Fund
Butler, Stern, Shine & Partners, San Francisco, CA | Client: Blue Shield - Venus Williams “Hear Me” campaign
Lead production planning for marketing initiatives at all budget levels achieving timely and budget-conscious delivery of integrated projects.
Develop feasible budget and timeline scenarios in alignment with creative briefs, launch schedules, brand objectives and company best practices.
Drive communication and approvals with key stakeholders.
Address emerging industry trends and incorporate AI applications into campaign development.
Seamlessly transition onto fast moving projects as the point person, setting key milestones, managing communication across teams and stakeholders.
Senior Producer Goodby Silverstein & Partners, San Francisco, CA Jan 2022 – Apr 2024
Directed the production of award-winning high-impact campaigns for brands including Xfinity, Comcast Business, Frito-Lay, Hewlett-Packard and Adobe, integrating cutting-edge creative strategies.
Vetted and bid best-in-class production partners for large scale global campaigns as well as limited budget digital/social video initiatives incorporating XR, animation, interactive, visual f/x, motion graphics, streaming audio, UGC, live action and stills.
Collaborated with Creative, Strategy and Brand management teams, providing time sensitive deft solutions that elevated creative concepts while achieving maximum efficiencies.
Successfully managed multiple integrated projects and teams simultaneously on fast-moving deadlines.
Creative Producer Apple App Store (Remote) Jun 2020 – Dec 2020
Produced globally recognized campaigns, including “Shot and Edited on iPhone” UGC digital/OOH series and Apple App Store animated Japanese New Year 360 campaign. Led teams and vendors across continents, delivering high profile content.
Collaborated with global creative, strategy and brand teams to deliver localized content for international markets, meeting specific cultural and branding standards across App Store developers.
Integrated Producer RPA Advertising, Los Angeles Feb 2017 – Mar 2020
Delivered award-winning Digital/Social campaigns for clients such as Dole, Farmers Insurance, and Southwest Airlines.
Cultivated strong relationships with brand, creative, strategy and external vendors, ensuring seamless execution.
Bid complex, multi-platform projects across international markets. Collaborated closely with creative teams to source industry leading directorial talent and post production partners.
Executive Producer Greenlight Media & Marketing, Los Angeles 2014 – 2015
Spearheaded production of TV/Digital, Social, Experiential, long-form, episodic and live event execution for clients Hyundai, Lytro Cameras, and Under Armour.
Built, staffed and launched a full-service in-house production studio, overseeing producer, design, editorial, motion graphics, visual F/X and sound design teams, augmenting the company revenue stream each quarter 15-30%.
Collaborated with creative leadership to develop episodic, long form and commercial content new business pitches, providing cost & timeline projections across multiple formats.
AWARDS & RECOGNITION
🏆 Cannes Lions-Silver & Bronze, Clio Award & Webby - Courageous Conversations “Driving While Black” PSA- Goodby Silverstein & Partners - (2024) – Immersive/AR
🏆 Global Effie Award Farmers Insurance “We Know From Experience” RPA Advertising (2020) - Digital /Social
🏆 American Advertising Awards – Dole “Traditions” Campaign (2019) RPA Advertising -TV/Digital
EDUCATION
University of California, Berkeley
B.S. Marketing & Business Administration, Hass Business School
📞 (323) 440-4242 | 📧 Lorraineschreyer@gmail.com | 🌐 Lorraineschreyer.com | LinkedIn