PROFILE
Award-winning Executive/Senior Producer delivering high profile, global commercial content across media channels and wide array of formats: broadcast, digital video, social, stills, animation, 3D, experiential and XR. Versed in emerging AI technology and trends. Team leader that realizes project visions from concept through post-production, while resourcing top creative partners. Background experience as an Executive Producer and Head of Production for AICP award winning production companies and Line Producer for Emmy, Grammy and DGA award winning directors.
CORE COMPETENCIES
● Creative Problem Solving & End-to-end Execution
● Process Optimization & Team Management
● Budget Planning, Ball-parking, Bidding & Contract Negotiations
PROFESSIONAL EXPERIENCE
Senior Integrated Producer | Freelance
72 & Sunny, Butler Stern Shine & Partners, Hecho (2021 – Present)
Notable Clients: Indeed, Capital One, Blue Shield, Google, Environmental Defense Fund
● Deliver multi-platform advertising campaigns across wide range of deliverables and engagements. ● Manage end-to-end production bidding, ensuring on-time and on-budget delivery for clients. ● Lead creative alignment between internal teams and external stakeholders to meet brand objectives.
Senior Integrated Producer
Goodby Silverstein & Partners, San Francisco, CA (2022 – 2024)
● Spearheaded integrated campaigns for Fortune 500 clients including Comcast, Frito-Lay, HP, and Adobe.
● Directed cross-departmental teams, including creative, strategy, design, post-production and external partners.
● Established and maintained strong vendor relationships, optimizing project costs and timelines.
Senior Creative Producer
Apple App Store (Contract, 2020)
● Managed global production for marketing campaigns across TV, digital, social and OOH platforms.
● Led localization efforts for international markets, ensuring brand consistency.
● Collaborated with external agencies to deliver creative assets under strict brand guidelines.
Integrated Producer
RPA Advertising, Los Angeles, CA (2017 – 2020)
● Produced award-winning campaigns for clients like Farmers Insurance, Southwest Airlines, and Dole.
● Navigated complex multi-platform projects with strategic resource allocation and scheduling.
Executive Producer
Greenlight Media & Marketing, Los Angeles, CA (2014 – 2015)
● Built and led full service in-house production and post-production studio for multi-platform branded content.
● Sourced freelance directors and editors, bid multi-faceted projects across genres including experiential, social, stills and TV.
● Negotiated contracts with production vendors and managed budgets for large-scale projects.
AWARDS
● Cannes Lion & Clio Award (2024) – PSA "Driving While Black" Goodby Silverstein & Ptrs- Client: Courageous Conversations
● Global Effie Award (2020) – TV/Digital "We Know From Experience" RPA Advertising, Client: Farmers Insurance
● American Advertising Awards – (2020) - Digital “That’s No Way Not To Live” RPA Advertising, Client: Farmers Insurance
EDUCATION
B.S. Marketing & Business Administration
University of California, Berkeley
CONTACT
(323) 440-4242 |Lorraineschreyer@gmail.com | Lorraineschreyer.com