PROFESSIONAL SUMMARY
Award-winning Senior Producer with 10+ years of experience leading end-to-end production of global integrated content and campaigns for top-tier brands across TV, Online Video, Social, Animation, Photography and immersive XR experiences. Adept at managing budgets ranging from under $200K to multi-million dollars. Lead multi-disciplinary teams and forge creative partnerships to deliver best-in-class ads at scale both in Agency and in-house.
CORE COMPETENCIES
• Integrated Campaign Production
• Budget Management
• Team Leadership
• Creative Asset Development (TV, Online Video, Social, Animation, Photography, Immersive XR, Experiential, Live Action)
• Risk Mitigation & Contingency Planning
• Workflow Optimization & AI integration
• Tools: Asana, Smartsheet, Trello, Slack, Google Workspace
PROFESSIONAL EXPERIENCE
Senior Producer (Freelance)
Agencies - 72andSunny, Hecho, Butler,Shine,Stern & Partners, BBDO | Los Angeles & San Francisco | 2021 – Present
Clients: Blue Shield x Venus Williams, Indeed, Capital One, United Airlines, Environmental Defense Fund, Google, Toyota, Procter & Gamble
Drive effective communication across strategy, creative, business affairs, brand teams and leadership.
Seamlessly adapt to team workflows and brand culture.
Resoure extensive industry talent and vendor relationships.
Senior Producer
Goodby Silverstein & Partners, San Francisco | Jan 2022 – Apr 2024
Produced award-winning global and domestic content/spots/campaigns for Xfinity, Comcast Business B2B, HP, Frito-Lay, Capri-Sun and Adobe.
Partnered with strategy, creative and brand to help formulate creative solutions and deliver above client expectation.
Leveraged internal and external resources to achieve maximum cost efficiencies
Developed and implemented contingency plans to adapt to evolving creative and high intensity production scenarios
100% consistency delivering high volume integrated assets under deadline and within budget.
Creative Producer (Contract)
Apple, Cupertino -remote Jun 2020 – Dec 2020
Produced high-visibility campaign for the App Store across platforms -Digital/Billboard & Print.
Delivered culturally relevant localized content across international markets for game titles including Harry Potter.
Led creative process and production logistics across 12+ global teams launching App Store Japan 360 campaign - consisting of TV/Digital/Print/Social/OOH
Integrated Producer
RPA Advertising, Los Angeles Feb 2017 – Mar 2020
Produced multi-channel work for Dole, Farmers Insurance, and Southwest Airlines.
Unified creative, strategy, and production teams to maintain momentum across deliverables.
Orchestrated XR experiential initiative leveraging internal capabilities and external vendors under aggressive timeline for Southwest Airlines B2B event.
Executive / Supervising Producer
Greenlight Media & Marketing, Los Angeles 2014 – 2015
Built in-house production studio with scalable workflows for clients Hyundai, Under Armour, LYTRO Cameras.
Supervised production and post production teams across mulitple high profile activations across live events, branded content, experiential, digital OLV and social campaigns.
Oversaw all stages of pre-production through post production, managing budgets, timelines and agency leadership touch points.
AWARDS & RECOGNITION
🏆 Cannes Lions-Silver & Bronze, Clio Award & Webby - Courageous Conversations “Driving While Black” PSA- Goodby Silverstein & Partners - (2024) – Immersive/AR
🏆 Global Effie Award Farmers Insurance “We Know From Experience” RPA Advertising (2020) - Digital /Social
🏆 American Advertising Awards – Dole “Traditions” Campaign (2019) RPA Advertising -TV/Digital
EDUCATIONUniversity of California, Berkeley
B.S. Marketing & Business Administration
📞 (323) 440-4242 | 📧 Lorraineschreyer@gmail.com | 🌐 Lorraineschreyer.com | LinkedIn